Joshua Meltz and Adam Duxbury have been running Granadilla Swim for the last five years, along with other businesses Rooftop on Bree and Sunn Kombucha. When news stories of the coronavirus and its impact on European countries like Italy and the UK started appearing, they knew they had to quickly find a way to adjust their strategy and keep afloat.
We chatted to the Cape Town based duo on how they adapted and used the power of community to transform their business during this time. Leveraging off their existing infrastructure, they’ve been able to pivot their offering to include delivery of groceries, coffee pods, olive oil and sourdough bread – with more to come.
Here’s their story, with some pieces of advice for other South African retailers on how to adapt in the time of COVID-19.
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