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Lulalend is now Lula. We have a new name, a new look, but we're still your friends in funding 😃.


This policy works alongside Our Privacy Policy.

What are cookies?

We may place small text files called ‘cookies’ on your device when You visit Our Website. 

Cookies are small text files stored on your device when a website is loaded on your browser. They help in making the website function properly, ensuring security, providing a better user experience, and analyzing website performance for improvements.

Our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of Your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how You interact with Our website, keeping Our services secure, providing advertisements that are relevant to You, and all in all providing You with a better and improved user experience and help speed up your future interactions with our website.

Why do we use cookies?

These files serve a number of useful purposes for you, including:

  • granting You access to certain features on Our Website;
  • tailoring Our Website’s functionality to You personally by letting Us remember your preferences, location or device type;
  • improving how Our Website performs;
  • understanding who Our audience is so that we can provide content most relevant to you;
  • allowing third parties to provide services to Our Website; and
  • helping Us deliver interest-based advertising where appropriate in compliance with the applicable laws.

The types of cookies we use

We use different types of cookies on Our Website. Some of these cookies are placed by us, while others are placed by Our third-party plug-ins, suppliers or advertisers. These cookies may be deleted from Your device at different times, such as at the end of your browsing session (when You leave the Website) or after a pre-set amount of time, or they may persist on your device until You delete them.

We use the following types of cookies on Our Website:

Necessary /Functionality – Allow users to interact with the website, access fundamental features, and maintain session information. Without these cookies, some parts of Our websites would stop working.

Advertising – Serve personalized ads, limit ad frequency, and measure ad effectiveness.

Analytics – these are cookies that monitor how Our Website is performing, and how You interact with it. We use them to know how best to improve Our Website or services.

Security: Authenticate users, prevent fraud, and protect user interactions.these are cookies that remember who You are as a user of Our Website. We use them to remember any preferences You may have selected on Our Website, like saving your username and password or settings.

Deleting cookies

You will have the option to customise Your cookie preferences when accessing Our Website. You can often change this setting to stop accepting them. You can also delete cookies manually.

Deleting or no longer accepting cookies may prevent You from accessing certain aspects of Our Website where cookies are necessary or because the Website forgot your preferences.  

Updates to this policy

We may occasionally make changes to this policy. 

When we make material changes to this policy, we will provide You with a prominent notice on Our Website or send You an email. We may notify You in advance.


Hotjar Cookie Use

We use Hotjar in order to understand our users’ needs better and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

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