If your business is gearing up for Cyber Monday then you already know that your deals should be too good to resist. Whether you have a physical store or sell your products exclusively online, setting up for a Cyber Monday special is a crucial part of driving sales during the festive season.
While eCommerce giants like Takealot, Superbalist, Zando, and others might get the most media publicity around Cyber Monday and Black Friday, it does not mean they are the only players in the game. With a little planning, smaller retailers can implement strategies to have profitable sales on Cyber Monday.
Here’s our list of 5 tips to help boost your Cyber Monday sales:
- Start with an epic Cyber Monday offer
- Don’t forget to advertise
- Create a worthwhile experience for your customers
- Make sure you close the sale
- Secure a lifelong customer
- Start with an epic Cyber Monday offer
According to Deloitte’s Holiday Report, 95% of shoppers say that price discounts are the most appealing promotional offer, followed by free shipping and gifts. A great strategy here is offering a further discount on Black Friday offers or new discounts on specific items. These should be items or services that are already popular so you can almost guarantee a couple of sales.
- Don’t forget to advertise
Whether you’re using pamphlets, social media, or even word-of-mouth, you have to advertise your offers so people know about it. With it being CYBER Monday, you’ll want to put more focus on your digital marketing efforts. This is the one place gift-givers and avid shoppers look for inspiration.
- Create a worthwhile experience for your customers
Now that you’ve got customers on your site (or in your store), you have to make sure they have a pleasant shopping experience. Optimizing your website for mobile is key to attracting customers who are able to shop anywhere and anytime, or might not have access to a desktop. Remember to be on standby to manage the spike in traffic to your site. The last thing you want is to lose a sale because your site crashed.
- Make sure you close the sale
Getting customers to ‘Add to the Cart’ is only half the job. Getting customers to check out is what seals the deal. Make sure your promotional prices are clear for each item or service. If there are extra charges such as taxes and delivery fees that come up at check out, customers may abandon their carts. It should also be clear to shoppers where they need to enter any promotional codes. If you can, add a cart total somewhere on your pages, that runs as the shoppers add to their cart so they know how much they will pay.
- Secure a lifelong customer
While some Cyber Monday customers may be new to your site, this is a great opportunity to make sure they come back. If they have a seamless shopping experience, followed by great (but not suffocating) customer service along with it, they’re most likely to return. You should also plan to follow up with your new customers shortly after their first purchase to ask them about their experience and strengthen that relationship.
Cyber Monday is a great way to boost your online sales in time for the holidays. If you are able to plan ahead and work your strategies well, you’re sure to see success.
